Bill Crawford, Ph.D.

"Dr. Crawford's presentation was the highlight of the conference!!!!"

Nancy Perovic, RN, BSN
University Of Chicago Hospitals, Chicago, IL
Pediatric Endocrinology Nurses Society
15th Annual International Conference

"You are able to deliver that rare combination of professionalism, humor, and content that will live in the minds of the participants long after the convention has ended!!!"

Ron Bender, President, Texas Speech & Hearing Association
Annual Conference, Austin, TX

"The comments were a virtual thesaurus of superlatives: knowledgeable, energetic, responsive, informative, articulate, motivational!!!!"

Paul Drew, Organization Development Specialist
Office of the Deputy Chief of Staff for Personnel, U.S. Army

"Dr. Crawford was fantastic! What else can I say? Wish I had the energy that he had during his presentation and even following it when everyone was standing in line getting his books."

Margaret H. Schultz, Apache Corp.,
EEOC Conference

Now you know what participants are saying about Dr. Crawford's presentation style, but what does he mean by:

"Life from the Top of the Mind?™"

Developed by Dr. Crawford from over thirty years of experience as a psychologist, organizational consultant and public speaker, Life from the Top of the Mind™ is both a philosophy for success, as well as a practical, step-by-step, comprehensive system for bringing one's best to life.

Whether presented as a keynote, breakout session, or a series of in-depth trainings, this comprehensive system is designed for those individuals and organizations who are looking for a fresh, practical, and content-rich perspective that is free of psychobabble, but full of energy and humor.

The basic premise of this philosophy is that the reason we are less than effective in life is that we become trapped in the lower 20% of our brain which is ill-equipped to deal with today's complex problems.  This results in the release of certain stress-related chemicals that create our feelings of anger, frustration, and the desire to either lash out or escape. The "Top of the Mind" System™ therefore helps individuals and organizations shift to the upper 80% of our brain and access the type of purposefulness, skills, and higher-order thinking necessary for success in any endeavor.  Then, this unique system demonstrates how to consistently bring this "Top of the Mind" perspective to life so that we don't find ourselves continually falling back into the Cycle of Stress/Frustration and the "undermind."  Finally, this new perspective addresses the specific challenge of dealing with others who are themselves trapped in the lower part of their brains by helping them shift to the top of their minds, and access their higher-order thinking as well.

This unique philosophy for success can be applied to leadership, communication, motivating ourselves and others, creative problem-solving, team building, as well as issues such as productivity, customer service, training and keeping good employees, feedback skills for supervisors, and even dealing with stress versus stress dealing with you.

Below are general descriptions of Dr. Crawford's most requested presentations that incorporate different elements of the Top of the Mind System™. To learn how any of these topics can be custom designed to address the needs of your organization, please contact Dr. Crawford by phone or email.

I. C3 - Clarity, Confidence, & Creativity - Life From the Top of the Mind (or, "All Stressed Up & Nowhere To Go!")

Everyone has heard the statistics... 75% of Americans describe their life as "very stressful," and with the pace of change and globalization, everyone predicts it's just going to get worse before it gets better! Going way beyond "stress management," Dr. Crawford first demonstrates why so much of the advice about how to deal with these problems will never work. Then, using common language and common sense, he gives his audiences new information and a step-by-step system for:

1. Gaining a new understanding of the problem, or how certain situations can engage certain parts of the brain, trapping us in a reactive cycle.

2. Gaining a new understanding of the solution, or how we can influence this process and actively shift to the most clear, confident, and creative part of the brain and access our best knowledge and skills.

This presentation can be custom designed to fit the theme and/or goals of your event or organization. For example, when presented to caregivers (nurses, teachers, volunteers, etc.) this presentation can be called, "Keeping the Flame Alive Without Burning Yourself Out! and tailored to their specific needs.

II. Dealing with Difficult People Vs. Them Dealing with You!

Rude, defensive, arrogant, disrespectful... have you ever noticed how disruptive difficult people can be in our lives? Further, when we try to correct them, or tell them how difficult they are being, they rarely say "thank you for sharing." Whether the resistant person is a customer, coworker, family member, or even a stranger, this presentation is designed to address this problem in a way that not only defuses conflict, but taps into the internal motivation of the "difficult person" to hear what you have to say as valuable information.

III. Leadership From the Top of the Mind

The challenge for leaders is that their job requires them to not only deal with high-level problems with serious implications, they are also expected to be able to predict the future while consistently bringing out the best in others. This requires them to be a combination of visionary, effective problem-solver, and psychologist. In order to meet all of these expectations, today's leaders must be able to access to their knowledge and interpersonal skills (and inspire others to do the same) regardless of the situation. This is where the "Top of the Mind" system is extremely effective, because the abilities to plan for the future and come up with creative solutions both reside in the upper 80% of the brain. Plus, in order to bring out the best in people (as well as convince others to support your ideas) one must be able to interact with them in such a way that they shift from the lower, resistant brain to the upper, receptive brain so that they understand and act upon your directives.

IV. Feedback Skills for Supervisors

One of the most important tasks of being a successful supervisor is the ability to give others feedback on their performance. The problem, of course, is that many people take negative evaluation very personally, and react by making excuses, blaming others, and/or actually defending the behavior you want them to change! This presentation is designed to give those in the position of giving feedback new information on why this is so common, and skills for not only avoiding becoming embroiled in an adversarial discussion, but ways to help the supervisee see the value of the feedback and own the need for behavior change.

V. Sales From the Top of the Mind

One of the more challenging aspects of a career in sales is dealing with those who are resistant to your message. Whether this resistance comes in the form of haggling over price, or just plain refusal to take your call, the stress and frustration that results can compromise even the most resilient of professionals. Sales from the Top of the Mind goes beyond traditional sales presentations, and shows participants what is REALLY causing this resistance, and how to use the latest research in "neuroeconomics" (how our brain influences purchasing decisions) to address the problem. In fact, an article in Time magazine titled, "Getting Inside Your Head: How Big Business Hopes to Decode the Brain's Secrets" describes neuroeconomics as the next frontier in terms of motivating others to buy our products or services.

VI. Getting Others to Get It! New Information on The Art of Persuasion

Ever tried to communicate important information to someone, only to have them become resistant, defensive, and/or argumentative? Regardless of the situation, this can be a big problem, because either you spend way too much time trying to convince them of the value of your perspective, or you just get into a debate around "who's right?" In Getting Others to Get It, Dr. Crawford goes way beyond "good communication skills" by showing participants what is really happening when others are being resistant and why just continuing to give them data doesn't work! Finally, he will show you how to motivate others to not only hear what you are saying as valuable information but also take more responsibility for acting on your suggestions.

VII. Working with Different Personality Types

Have you noticed how much time, energy, and productivity is wasted on miscommunication and misunderstandings? The problem, of course, is that people communicate, gather information, and make decisions in very different ways. In the past, this may have just been labeled a "personality conflict" and written off as inevitable. However, in today's world of doing more with less, this is no longer an option. To address this problem, Dr. Crawford has developed his own personality system that first raises awareness of the value of different perspectives, and then allows the group to map their team's personality type and thus minimize blind spots and maximize strengths.

VIII. Team Building From the Top of the Mind

Everyone knows that teams at their best can be an excellent source of innovation and productivity. At their worst, however, they can be a cauldron for competition, back-biting, rebellion, and what can easily become the super bowl of the "blame game." What many people don't know, however, is that both the best and the worst of these traits emanate from specific parts of the brain. That is, teams, like individuals, can become trapped in the lower, reactive part of the brain, as well. Unfortunately, when this happens, it can be even harder to correct, because each team member is unwittingly reinforcing the problem. Dr. Crawford uses his Top of the Mind System to addresses this problem by first helping the team members understand what is happening neurologically so that they stop blaming the organization (or each other) and begin to purposefully define who they are as a team. He then lays out a five-step process that is "neocortex" in nature, and includes the examination of beliefs, moving past issues that they can't change, and taking 100% responsibility for the qualities and behaviors they collectively bring to their roles as professionals.

IX. A New Take on Effective Presentations

In addition to the basics (how to use Powerpoint effectively, how to organize your material, etc.) Dr. Crawford first applies his "Top of the Mind" system to the common problem of stress or anxiety with respect to speaking in public. Next, he addresses the difference between just presenting information and tapping into the audience's desire to hear and learn. Finally, this interactive seminar addresses more advanced concepts, such as how to handle questions, resistant audience members, and how to create presentations that appeal to all learning styles.

Other Presentations Available from Dr. Crawford

  • Creative Problem-Solving
  • Coaching Skills for Managers and Supervisors
  • Beyond Tolerance: Diversity for the 21st Century
  • Dealing with Stress Versus Stress Dealing With You
  • Managing Conflict Within the Organization
  • Lighting a Candle Without Burning Yourself Out

For those within your organization who are required to earn continuing education credits on a regular basis, Dr. Crawford's credentials as a Ph.D. psychologist make this an easy process. Feel free to call him toll free at 1-888-530-8550 or Contact Dr. Bill to discuss how a presentation can be custom designed to fit the needs of your event and/or organization.

For a sample of the organizations that have found Dr. Crawford's services valuable click here!