Program Ideas

Psychologist Identifies Why Traditional “Stress Management” Techniques Don’t Work, and Offers Radical New Approach

As the unemployment rate rises and those with jobs are required to do more with less, the nation’s stress level hits record highs. However, despite a number of articles and books on managing stress, people report being more stressed than ever. In his latest book, Life from the Top of the Mind, psychologist, Bill Crawford, Ph.D., identifies why advice such as, "don’t worry, just stay calm," not only doesn’t help, but actually can make the problem worse.

This problem is explained by new information on the nature of stress and how the brain processes information. For example, contrary to popular opinion, stress is not what something “does to us,” i.e, “work stresses me out.” What we now know is that stress is a chemical change in the body triggered by a very specific part of the brain.

To address this problem, psychologist, Dr. Bill Crawford, has created a model that allows one to change the chemical make-up of the body and shift to the upper 80% of the brain when stressed, and a second model that allows individuals to stay in this upper 80% (what Dr. Crawford calls the “Top of the Mind”) and bring more clarity, confidence, and creativity to life.

To make this new approach available to as many people as possible, Dr. Crawford travels extensively, speaking at professional conferences and conducting corporate trainings nationwide. For example, he is in constant demand in the healthcare industry where stress and conflict not only reduce productivity, but can actually cost lives. In this environment, his unique approach has helped professionals shift from the “resistant brain,” where blame and resentment abound, to the more intelligent, purposeful, “Top of the Mind,” where they can access their medical knowledge and problem-solving skills.

Further, he has created trainings based upon this new approach for professionals in energy, banking, hospitality, pharmaceuticals, education, and more, where participants report that because they can now influence the way their brain processes information, they can regain control of their lives without first needing to change the world around them.

A Psychologist Speaks to What the Popularity of This Book/Movie Means for Business Leaders in Terms

On the surface, neither the book nor the movie entitled “Eat, Pray, Love” seem to have anything to do with business. However, psychologist, Bill Crawford, Ph.D. sees an important connection. Especially in today’s economy where keeping your good people engaged and productive is so important, CEOs, managers, and supervisors would do well to understand why this book/movie has struck such a chord with readers and movie goers alike. Dr. Crawford examines this connection and gives those in positions of leadership practical tips on applying the message of the movie to job satisfaction and even the prevention of lawsuits.

And Why is His Information a “Must Have” for 2011 and Beyond?

Given the problematic, external, and ever-changing realities of the present those who spend their energy reacting to "what is" will forever find themselves one step behind. What is needed instead is an internal system of influence and excellence that allows its practitioners to literally "think ahead" and access the clarity, confidence and creativity that will make them not just successful, but indispensable in the mists of external changes.

Psychologist Bill Crawford, Ph.D. has created such a system that actually engages the upper 80% of the brain where the ability to imagine and plan for the future originates. In his keynotes and seminars, he shows participants how to shift from the reactive brain to the "Top of the Mind" and access those qualities that will set them apart from their colleagues and allow them to create their future versus just react to the "crisis du jour" or the problematic situations of yesterday and today.